Google Shopping

A new type of advertising campaigns for online stores brings significantly more sales compared to regular search campaigns. If you plan to increase sales and at the same time leave the cost of sales at the same level, you need to set up Google Shopping campaigns.

In today's fast-paced world, it’s important to keep track of new trends.

New ways to attract customers are constantly appearing on the advertising market. One of such methods is product listing ads from Google (Google Shopping), which have recently become available in Ukraine.

How Google Shopping works

Google Shopping is an online store advertising service. With it, the seller and the customer can easily find each other. The service selects the products requested by the user. Google Product Listing Ads let you track purchases, compare features and prices of different products, and contact sellers right away without going to specific company sites. Ads contain photos, name, price and other necessary information.

Shopping on the Internet is becoming fast and convenient for customers. The retailer gets the opportunity to show their goods and increase sales. Setting up such ads for an e-commerce business will be a profitable and profitable investment. The price of Google Shopping ad settings is usually standard, and its speed and quality of execution are different.

Service benefits

Advertising on Google Shopping is becoming a marketing leader for e-commerce. By advertising products this way, you attract visitors to the site and expand your circle of customers.

Shopping campaigns from Google will show, upon customer’s request, not text, but a visual product card with a picture, current price and a link to the seller’s store. Products will be displayed at the top of the search or to the right of it.

Key benefits of Google Shopping:
  • - ads with photos stand out from the stream of textual information;
  • - showing ads to the target audience;
  • - automatic price update;
  • - the ability to show several products at once;
  • - rapid increase in sales.

Google Product Listing Ads will also optimize your ad campaigns, regardless of the type of product you’re selling.

How to set up ads

Starting to work with the service, you need to register an online store in the Merchant Center and prepare it. Merchant Center will have all the product details. You also need to order the Google Ads Shopping campaign setup service . The created ads will be placed on Google’s properties, where customers can view and make purchases.

At UAATEAM, you can order the Google Shopping setup service. Specialists will professionally and promptly set up Google Shopping, which will provide you with a quick start to sales, an increase in the number of new customers, as well as an increase in profits and conversions from your online store.

The whole setup process consists of several stages:

  • Creating a product feed for an online-store

  • Creating a Merchant Center account

  • Merchant Center account preparation for starting up

  • Ads campaigns setting up

  • Market launch

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  • A properly set up shopping campaign
  • Quick market launch
  • Revenue growth and higher conversion rate
  • A growing number of customers
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