Russia
Main Features
- Nationwide delivery
- Seasonality
Работы стартовали in July 2015
Сайт: mosautoshina.ru
# ЗАДАЧИ
- To attract customers to various product groups - To increase sales through ppc services, to reduce transaction cost
# РЕШЕНИЕ
Major focus was put on PLA, search campaigns and remarketing. AdWords account structure was completely modified and considerably expanded. New shopping campaigns were launched.
Dynamic remarketing in Google AdWords and smart banners in Yandex.Direct are used in the project. Such tools as contextual advertising on Avito.ru and dynamic remarketing in MyTarget were connected much later.
инструменты
Подробнее
Yandex Direct Search Ads
Remarketing AdWords
Google Analytics
AdWords Search Ads
GTM
Google Data Studio
Yandex Direct Search Ads
Remarketing AdWords
Google Analytics
AdWords Search Ads
GTM
Google Data Studio
РЕЗУЛЬТАТЫ
-
Более
101%Increase in paid traffic
-
Более
144%Increase in the number of transactions
-
Более
21%Increase in transaction rate
-
Более
8%Increase in average time on the website
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