Работы стартовали in July 2015
Сайт: mosautoshina.ru
- To attract customers to various product groups - To increase sales through ppc services, to reduce transaction cost
Major focus was put on PLA, search campaigns and remarketing. AdWords account structure was completely modified and considerably expanded. New shopping campaigns were launched.
Dynamic remarketing in Google AdWords and smart banners in Yandex.Direct are used in the project. Such tools as contextual advertising on Avito.ru and dynamic remarketing in MyTarget were connected much later.
Yandex Direct Search Ads
Remarketing AdWords
Google Analytics
AdWords Search Ads
GTM
Google Data Studio
Yandex Direct Search Ads
Remarketing AdWords
Google Analytics
AdWords Search Ads
GTM
Google Data Studio
101%Increase in paid traffic
144%Increase in the number of transactions
21%Increase in transaction rate
8%Increase in average time on the website