First of all, we identified the target audience of the children’s clothing shop, developed the content strategy and content plan for both Facebook and Instagram. The elaborated strategy allowed us to have scheduled posts automatically published through Later service. We also created a cohesive Instagram feed.
Multiple links were added to Instagram posts with Linkin.bio. to direct users to the right products and pages on the website. We also started publishing Instagram story links which hadn’t been done previously on the account.
Giveaways were done on a regular basis to increase engagement and audience loyalty. Bedding sets giveaway posts got more than 4000 comments within 5-6 days.
We also worked with mummy influencers whose engagement rates (a metric that measures the level of engagement that a piece of created content is receiving from an audience) weren’t lower than 4-5 %. @tanyaprentkovych (289K followers), @n.stadnyk (305K followers) and @mila_baraeva (158K followers ) reviewed the products. This increased Instagram engagement and the number of Instagram followers. For example, on the day when @n.stadnyk posted stories about @berni.ua the number of profile visits increased three times from 2K to 6K.
Publishing the screenshots of the clients’ reviews and photos increased customer loyalty.